Brand hacks that promote PH startup scene

Brand HacksWe take our role as a startup community builder seriously, the same way when we invest time, talent, and resources for our portfolio companies. Today, we are responsible for three industry-impacting brands that promote the Philippine startup scene:

  • #startupPH– widely adopted as the brand for the Philippine startup ecosystem, and a quick hack to search for news, events, and people in the Philippine startup community;
  • #area55 – an identity for the nexus of the Philippine startup scene (similar to “Silicon Valley,” or Singapore’s “Block 71”), and the gateway for meeting the most prominent startups and investors in the country; and
  • #raidthefridge – Kickstart’s signature community mixer for startup founders and investors, this is a monthly open event that gathers the startup community and visitors for relevant speakers and opportunities for collaboration.

So, you might ask, how did we come up with Area 55? The answer is best captured in this TechinAsia article.